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Mulally: How Less Will Mean More When Ford Cuts Nameplate Count

by on Sep.30, 2010

Fewer nameplates but more product, says Ford CEO Alan Mulally.

While Ford Motor Co. will slash by as much as a third the number of individual nameplates it offers around the world, consumers will likely have more, rather than less products to choose from, said the maker’s CEO Alan Mulally, following the unveiling of the all-new Ford Focus at a Paris Motor Show preview.

The former Boeing executive spoke with TheDetroitBureau.com to clarify comments made during a speech in London, earlier this week, in which Mulally outlined plans to continue the ongoing cutback in Ford’s product count as it sharpens its focus on its core brands.

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Since joining the company, just four years ago, Mulally has reduced the number of nameplates in the Ford stable from 97 to 37, so far largely by selling off European luxury brands Aston Martin, Jaguar, Land Rover and Volvo.  But the cuts won’t stop there.

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