Ford's new 2013 Fusion sedan.
More than a quarter century after the original Ford Taurus revolutionized automotive design – and put the U.S. automaker at the top of the midsize sales charts – Ford is hoping to do it again with the launch of the new 2013 Fusion sedan.
The new Fusion, making its debut at the North American International Auto Show, in Detroit, this week, takes aim at such import stalwarts as the Toyota Camry and Honda Accord by delivering a mix of cutting-edge design, competitive fuel economy and a mix of features not typically found on a midsize sedan.
“We knew we needed a more premium design than our previous (Fusion) or our competitors,” says Chris Hamilton, Fusion’s styling chief.
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While it’s not quite the revolutionary breakthrough of the original 1986 Taurus, which ushered in the aerodynamic “jellybean” look that swept through the industry in its era, the Fusion is clearly a standout in a segment that has traditionally favored blander designs like the relatively plain-vanilla 2012 Camry, the new Fusion creating quite a buzz since Ford provided automotive journalists a sneak peek just before last month’s holiday break.