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Slammed By Quality Concerns, Ford Struggles to Fix MyTouch

Maker committed to staying on the bleeding edge of technology, says CEO Mulally.

by on Jul.27, 2011

A Touch of the devil? Problems with the MyFordTouch system hurt the maker's overall quality score.

Though complaints about the infotainment system hammered Ford’s standing in the much-watched J.D. Power Initial Quality Survey, the Detroit maker isn’t giving up on its “MyTouch Ford” connectivity system but is working on ways to make it more user-friendly, CEO Alan Mulally says.

Ford, which was the top-ranked mainstream brand in the 2010 IQS slipped to a below-average ranking in the 2011 study, Power analysts saying that complaints about MyFordTouch were the primary reason.  But the infotainment technology has taken other hits from such influential sources as Consumer Reports magazine, which pulled several Ford and Lincoln models using the system off its recommended buy list.

The Inside Story!

Mulally said Ford is taking criticism of the system to heart and is working on series of changes. “We believe now that it didn’t have enough computational power,” Mulally told analysts during the company’s quarterly earnings call.

That translates into slow and sometimes inaccurate operation. The fix recommended by Ford’s trouble shooters is being applied right across the line and should help answer the customer complaints, claimed Mulally.


Ford Shows Seats That Can Monitor Your Heart and Vehicles That Talk to One Another

Detroit maker aims to position itself as industry tech leader.

by on Jun.22, 2011

Ford plans to expand the use of inflatable seatbelts that first debuted on the 2011 Explorer.

Seats that can monitor your heart or warn of an impending diabetic attack; vehicles that chat with each other – and with stoplights – Ford Motor Co. lifted its kimono this week to reveal an array of high-tech systems the Detroit maker hopes will help position it as an industry leader.

The challenge is significant, however, in the world of digital, in-car technology.  Where a breakthrough powertrain or vehicle design might give a maker a several-year lead, it’s much more difficult to stay ahead in terms of electronics – as Ford is discovering now that most of its key competitors are taking aim at its popular Sync system.

News you can use!

Ford invited journalists to its Dearborn headquarters this week to show of the latest and greatest innovations now under development, starting with Sync.  Ford is tweaking its voice-operated system to make it more user-friendly, adding bigger on-screen fonts and improving software and voice recognition.


First Look: 2011 Lincoln MKX

Crossover gets facelift, new touch-sensor tech.

by on Jan.12, 2010

Lincoln gives the 2011 MKX a new look, starting with the revised, split-wing waterfall grille.

In its continuing quest to rebuild the brand, Lincoln rolled out a heavily updated version of its MKX crossover, setting in motion the second day of the North American International Auto Show.

The visual changes to the 2011 Lincoln MKX give the CUV a more familial look, starting with a split-winged version of the maker’s large, waterfall grille – something that has become the primary gene in what designers like to call brand DNA.  One of five new products debuting over a two-year period – “the most aggressive product rollout in the companies history,” noted Ford – there’s now a strong and unmistakable resemblance between the MKX and the larger, more luxurious MKT.

Insider Information!

“In the early days, people knew what Lincoln stood for,” proclaimed Bill Ford, chairman of Lincoln’s parent Ford Motor Co.