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Overseas Markets Clamoring for New Mustang, Ford Officials Claim

Strong demand could see addition of third shift at Flat Rock plant.

by on Aug.29, 2014

Ford President of the Americas Joe Hinrichs poses with the first of the 2015 Mustangs off the line.

The first of the new 2015 Ford Mustangs rolled off the assembly line this week, and though the new pony car won’t go on sale in Europe or Asia until next year, overseas dealers have already snapped up their allocation of the sixth-generation Mustangs, according to Joe Hinrichs, Ford’s President of The Americas.

The Mustang has traditionally been a car for North America, but it has nonetheless developed a loyal following in markets around the world, with a number of dealers trading in so-called “gray market” exports. That strong following convinced Ford it could start marketing the newly redesigned coupe and convertible pony cars globally.

Pony Up - It's Free!

“We’re not yet (officially) taking orders in other parts of the world yet because we’re going to start here in North America filling up the pipeline. But we’re seeing very strong demand” in Asia and Europe, Hinrichs told reporters after the ceremony marking the official launch of production of the sixth-generation Mustang, which is being prepared for sales in 120 countries.

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