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Ford Uncovers New Mustang Tech

Faster convertible top, improved aerodynamics, bigger trunk among the benefits.

by on Feb.28, 2014

The 2015 Ford Mustang Convertible.

Ford has plenty to celebrate as its popular pony car gets set to celebrate its 50th anniversary in just a couple more months.  But based on a tech backgrounder, buyers will also have reason to applaud when the 2015 Mustang comes to market.

Along with the updated styling, the next-generation muscle car will offer improved aerodynamics, better fuel economy, a stiffer body and platform, a roomier trunk and, Ford revealed, a significantly faster and easier-to-operate convertible top.

The Last Word!

Ford isn’t providing precise figures yet on the ragtop but hints it will take about half the time to open or close as before.  It certainly helps to simplify the task of unlocking the top, switching from two latches above either side of the windshield to one center-mounted – though Ford surprisingly still didn’t opt for the latch-less automatic top offered by so many other manufacturers.

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Mustang v The World

How the new pony car wants to develop a global following.

by on Dec.09, 2013

The new 2015 Ford Mustang will now target a global market with both left- and right-hand-drive models.

Automakers are always looking for maximum splash with the launch of a new vehicle, but Ford pulled out all stops during the 6-city debut of the new 2015 Mustang last week.  But perhaps the most significant bit of news was buried in the press package for the 50th Anniversary  model, which contained a section titled “Mustang Going Global,” which built on a teaser news release from October that noted there are now “nearly 100 (Mustang) clubs outside the United States.”

To be clear, Mustangs have, in fact, been sold “around the world” since the pony car’s launch in April 1964—but not with the big push Dearborn is planning now.  According to the October release, a mere 161,000 Mustangs have been sold outside North America in its 49 years of existence, an average of barely than 3,200 a year—in other words, a pittance compared to the American market, where total sales over nearly half a century have amounted to around 9 million.

Stay in the Know!

But demand has been rising.  Significantly, in 2012, more than 4,000 Mustangs were sold in 35 countries overseas, a substantial increase over the 49-year average.  To put this in perspective, note that Mustang U.S. sales for ten months this year have averaged 6,600 a month.

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Images of 2015 Ford Mustang Convertible Leak Out

Official debut of ragtop planned closer to pony car’s 50th anniversary.

by on Dec.05, 2013

A teaser image of the new Ford Mustang Convertible is leaked from Dearborn.

There was something notably absent from the wild, six-city media extravaganza Ford staged on Thursday for the preview of the 50th anniversary Mustang: a ragtop.

Long-time fans will recall that the convertible was launched right from the start when former Ford Pres. Lee Iacocca unveiled the original pony car at the New York Auto Show on April 13, 1964. And there’s been a ragtop version of every generation since then.  So, shouldn’t Mustang fans expect another one once the 2015 screeches into showrooms?

Absolutely, and Ford gave a first hint of what’s to come when it included this terse mention in its press release for the 2015 Mustang, noting, “Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before, and has a sleeker profile when folded for open-air motoring.”

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We’re expecting to see the convertible in the sheet metal sometime early next year, perhaps during the New York Auto Show which comes a lot closer to the official Mustang 50th anniversary celebration.  But if that seems far too long in the future, don’t fret. Ford’s Scott Monty issued an unexpected tweet today, the Mustang Convertible briefly sitting in where the coupe model was later revealed to the world.

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Ford Design Chief J Mays Says Farewell With New Mustang

In search of the design "that is part and parcel of the Mustang's heritage."

by on Dec.05, 2013

Ford's soon-to-retire global design chief J Mays with the 2015 Mustang.

It was a plum assignment – and a risky one. Right from the start, Ford Motor Co. designers knew they had to preserve Mustang’s signature cues even as they set out to develop an all-new sixth-generation pony car that would mark the Mustang’s 50th anniversary.

And beyond the basic visual expectations of Mustang fans around the world, they knew they’d have to deal with a range of legislative challenges: new fuel economy and emissions standards, stricter safety mandates – even the pedestrian safety requirement set down by the European Union.

The Last Word!

It’s no wonder, said Ford Chief Operating Officer Mark Fields, that “not good enough” was a phrase heard frequently around the maker’s headquarters design studio in Dearborn, Michigan.

The man cracking the whip was J Mays, Ford’s global chief designer and chief creative officer, who reveals that Ford built 50 different models as his team finalized the design of the 2015 Mustang unveiled this week.

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First Look: 2015 Ford Mustang

“A contemporary interpretation” designed for a global market.

by on Dec.05, 2013

Ford takes the plunge with an all-new, 50th anniversary remake of the Mustang.

At 50, most folks are clearly showing signs of middle age, but when it came to developing an all-new Mustang, Ford Motor Co. designers and engineers knew they had to target a youthful audience with a spry and sporty “pony” car that would not only remain an icon in the U.S. but take the rest of the world by storm.

Whether they succeeded will depend upon how potential buyers react to the all-new, sixth-generation Ford unveiled today.  Developed under the maker’s One Ford strategy, it’s the first Mustang specifically designed to be sold around the world, overseas markets expected to generate at least 10% of the iconic muscle car’s future sales volume.

Your Auto Show Source!

The basic look of the 2015 Ford Mustang will be familiar to fans, especially nose-on, where the coupe maintains the distinctively muscular appearance that dates back to the original pony car unveiled by then-Ford President Lee Iacocca on April 13, 1964 at the Ford Pavilion at the New York World’s Fair.

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First Images of 2015 Ford Mustang Leak Out

Gen-6 pony car pics leak out days before official debut.

by on Dec.03, 2013

Covered. The first images of the 2015 Ford Mustang leak out days before its official preview.

There are few secrets in the auto industry these days. And it doesn’t help if someone is planning to run a story on one of the most important debuts of the coming year on their front page.

These images of the 2015 Ford Mustang come to us through a series of connections but all trace back to the December 9th issue of Autoweek magazine.  What you see is the sixth-generation pony car set to make its official debut through an unusual, 6-city/1-day preview scheduled for this coming Thursday.

The Last Word!

There are plenty of reasons why interest in the new Mustang is running so high.  We don’t get a new version of the muscle car all that often, this being only the sixth all-new model since the car made its splashy debut at the 1964 New York World’s Fair nearly 50 years ago. But the story gets more interesting.  While the Mustang has long been classically American, Ford has every intention of taking it global this time around.

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