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Posts Tagged ‘Ford mobility’

Autonomous Cars Could Make Brands Irrelevant, Warns Bill Ford

Ford chairman looks to the future of the auto industry.

by on Jan.11, 2017

Will brands matter when you don't own a car anymore, but rely on ride-sharing services, asks Ford?

Brands carry tremendous power in today’s auto industry. Say the names Ford, Toyota, General Motors or Volkswagen and you’re likely to immediately conjure up a clear image about things like design, performance, quality and reliability.

Brand image translates into sales and owner loyalty, said Bill Ford, the chairman of Ford Motor Co. But in an appearance following the media preview of the North American International Auto Show, the executive questioned whether automotive brands could become irrelevant in the near future.

Your Crystal Ball to the Future!

“What will brands mean in an autonomous world,” said Ford, the great-grandson of Ford Motor Co. founder Henry Ford.

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“Like a Kid in a Candy Store;” Bill Ford Embraces the Culture of Risk

But investors remain wary.

by on Sep.14, 2016

Ford has to decide where to place its bets in a world where this is a "panoply" of options.

When the economy began to melt down in 2008, Ford Motor Co. learned the hard way that the only constant is change. And it’s a lesson Bill Ford, the great-grandson of founder Henry Ford and the carmaker’s current chairman, isn’t about to forget.

It helped to spend 11 years on the board of e-commerce giant eBay, the executive noted during a technology conference at Ford corporate headquarters in Dearborn, Michigan on Tuesday. The event was intended to  show how a company long viewed as a ponderous, Rust Belt relic was, in many ways, moving as fast as the oft-heralded start-ups of Silicon Valley.

Insight!

“Many of the things we’re doing are far afield from a traditional car company,” Ford stressed. We’re disrupting ourselves. But rather than looking at it as scary, it’s a tremendous business opportunity.”

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Ford Expands on Mobility Plans at CES

Google option still in the works.

by on Jan.05, 2016

Ford CEO Mark Fields holds a downsized Velodyne LIDAR "puck" that will be used on Fusion autonomous vehicle prototypes.

Ford Motor Co. outlined a far-reaching step into the future during a keynote speech by CEO Mark Fields marking the opening of the 2016 Consumer Electronics Show in Las Vegas.

The maker is putting “one foot into the future,” said Fields, as it expands from traditional automotive manufacturing into new areas of “mobility,” such as ride and car-sharing. Among a variety of projects announced by Fields, Ford will partner with Amazon to incorporate the cloud-based voice assistant, Alexa into its vehicles. That would allow a driver to not just open a garage door but turn on lights and adjust the thermostat by voice command.

Tech Talk!

The Tuesday morning event notably included no mention of a widely anticipated tie-up between Ford and Google, even though the automaker announced a major expansion in its own autonomous vehicle program. But CEO Fields left the door open to a later announcement, stressing that Ford is talking with “a variety of other potential partners.”

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Ford Moves to Pilot Stage on Smart Mobility Program

Maker ready to implement plans after six months.

by on Jun.24, 2015

Ford CEO Mark Fields announced plans to implement some of the programs being testing in the maker's Smart Mobility plan.

Ford Motor Co. says its ready to implement some the lessons learned from a research program that delves into the changing landscape of mass mobility in era of smart phones and instant connectivity that was launched only six months ago.

Mark Fields, Ford chief executive officer, said the automakers operate pilot projects keyed to Ford Smart Mobility and move from research to the start of implementation, of new mobility products.

Stay Informed!

“We now are moving from experimentation to implementation,” said Mark Fields, Ford president and CEO, at the annual said at the annual Further with Ford trends conference in San Francisco. (more…)