Ford has been taking aggressive aim at Toyota this year and borrowing a page from the Japanese giant’s playbook in the process, focusing not only on new battery-powered models like the Fusion Hybrid and C-Max but also by bragging that some of Ford’s newest offerings deliver better mileage than the Toyota alternatives?
The latest salvo follows the EPA’s official assessment of the Ford C-Max Energi, the plug-in version of the new “people mover.” Despite being the size of the larger Prius V, the EPA has rated the C-Max Energi at 108 miles per gallon in city driving and 100 in the highway and combined measurements. That’s 5 mpg better than the smaller Toyota Prius Plug-in, a version of the original member of the new Prius “family.”
But will potential buyers care?
So far, Ford has had only modest success in the battery-electric market. While Toyota currently produces about half of all battery-based models sold in the U.S., Ford’s market share has slipped by more than half over the last year to barely 4%.