With the auto show circuit underway, most would expect Ford’s latest new model introduction to come at the Geneva Motor Show in March. Not so, as the new Ford Kuga SUV debuted at the Mobile World Congress today.
The new European SUV along with an announcement that the automaker’s latest Sync iteration, Sync 3, is coming to Europe later this year, at the show in Barcelona, Spain, is just one more example of the importance makers place on technology shows to capture the attention of buyers.
Ford CEO Mark Fields not only rolled out the new car, he also said the company would triple the amount it invests in new technologies that not only make for safer, more entertaining vehicles, but ultimately will lead to the production of self-driving cars. (more…)