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Who’ll Follow Mercury Onto the Automotive Rust Heap?

There are plenty of other troubled brands.

by on Jun.03, 2010

If the 2011 Mitsubishi Outlander doesn't turn things around for the troubled brand its fate, at least in the U.S., will be decidedly uncertain.

Remember Packard?  Or Plymouth?  How about Eagle or Oldsmobile?

A search of the automotive morgue yields the name of more than 800 different brand names that have vanished from the U.S. market alone over the last century.  Some, like Packard and Olds, were immensely popular in their day, the latter General Motors division generating sales of more than a million as recently as the early-1980s.  Others, like Chrysler’s Eagle, were ill-conceived ventures that were given mercifully little time before being pulled from the market.

As Ford’s announcement that it will finally pull 71-year-old Mercury off life support underscores, the ongoing automotive sales crisis has led to the demise of more automotive brands than at any time since the Great Depression.  The question, analysts ask, is whether still more nameplates could vanish in the coming years?

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Is there room for a Suzuki, Mitsubishi or Saab, as well as Ram and Fiat?

(Click Here for more on Mercury’s demise. More on vanishing brands on the next page.)