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Ford Ready to Un-Friend Microsoft

Maker reportedly ready to switch to BlackBerry for its Sync system.

by on Feb.24, 2014

Ford's latest Sync update expanded the capabilities of the system but failed to completely resolve ongoing consumer complaints.

Ford has good reason to take claim for kick-starting today’s automotive infotainment revolution.  Its Sync system was the first to really put the technology in the eye of the American consumer, ushering in an era where motorists can access everything from music apps like Pandora to social media such as Facebook while driving.

But while Sync initially led millions of potential buyers to consider Ford products, an assortment of problems with Sync and the related MyFordTouch and MyLincolnTouch interfaces has resulted in countless others steering clear of the maker – Ford watching its quality scores slumping as a result of those issues.

Tech Savvy!

So there’s probably little surprise that the automaker is about ready to un-friend Microsoft, the Seattle-based software giant that supplies the underlying technology behind Sync – and which has gotten much of the blame for glitzing screens, slow responses and balky touch interfaces. Instead, the Detroit maker is expected to shift to the QNX operating system developed by BlackBerry Ltd.


Slammed By Quality Concerns, Ford Struggles to Fix MyTouch

Maker committed to staying on the bleeding edge of technology, says CEO Mulally.

by on Jul.27, 2011

A Touch of the devil? Problems with the MyFordTouch system hurt the maker's overall quality score.

Though complaints about the infotainment system hammered Ford’s standing in the much-watched J.D. Power Initial Quality Survey, the Detroit maker isn’t giving up on its “MyTouch Ford” connectivity system but is working on ways to make it more user-friendly, CEO Alan Mulally says.

Ford, which was the top-ranked mainstream brand in the 2010 IQS slipped to a below-average ranking in the 2011 study, Power analysts saying that complaints about MyFordTouch were the primary reason.  But the infotainment technology has taken other hits from such influential sources as Consumer Reports magazine, which pulled several Ford and Lincoln models using the system off its recommended buy list.

The Inside Story!

Mulally said Ford is taking criticism of the system to heart and is working on series of changes. “We believe now that it didn’t have enough computational power,” Mulally told analysts during the company’s quarterly earnings call.

That translates into slow and sometimes inaccurate operation. The fix recommended by Ford’s trouble shooters is being applied right across the line and should help answer the customer complaints, claimed Mulally.