Detroit Bureau on Twitter

Posts Tagged ‘Ford investing in mobility’

Ford Unveils Super Bowl Ad, Long-Term Commitment to Mobility

New FordHub reflects maker's efforts to broaden transportation.

by on Jan.31, 2017

Ford putting down a pretty penny to promote the "mobility" side of the company.

Ford is earnestly trying to reshape its image as an automotive AND a mobility company and it’s taking to arguably the world’s biggest stage to keep up the image makeover momentum: the Super Bowl LI.

The Dearborn, Michigan-based automaker is using its part of its 90-second commercial during the match up between the Atlanta Falcons and New England Patriots to hype its mobility products.

News Now!

Considering that 30-second spots go for more than $5 million, it’s hefty price to pay for something that still in the larval stage. It’s the company’s first Super Bowl ad since 2014 features a string of humorous footage of people getting stuck in life circumstances. (more…)