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Posts Tagged ‘ford incentives’

Sales Up but Transaction Prices Slip

But customers continue moving up-market.

by on Feb.03, 2012

With products like the Elantra flying out the door, Hyundai (and sibling Kia) had the lowest industry incentives last month - but also the lowest average transaction prices.

Trend or just a temporary setback?  In recent months, buyers have been steadily moving up-market while also adding significantly more content to the vehicles they buy.  Along with cutbacks in the typical industry incentive package that has rapidly driven up the price motorists pay – the average transaction price, or ATP, in industry lingo.

But while January saw a surge in sales, preliminary data suggest they may also be reining in their spending by focusing on lower-priced, less lavishly-equipped models.

The Final Word!

Including cars, light trucks and crossovers, the typical motorist spent $30,512 in January, according to car pricing information tracked by, a 0.6% decline from December.  But while that’s a notably reversal of recent trends, it doesn’t appear to signal an end to the industry’s current upward momentum, analysts stress.


Ford Ups Production, More Increases to Follow

Maker adds incentives to get dealers pushing Sync system.

by on Feb.07, 2011

Ford dealers are running out of the new Explorer.

With its share growing, even as the U.S. automotive market shows stronger signs of recovery, Ford Motor Co. says it will upping production for the rest of the quarter – and is anticipating further increases later in the year.

The Detroit maker says it is struggling to meet demand for some of its newest models, notably the Ford Explorer, the completely-redesigned sport-utility vehicle that was voted North American Truck of the Year, last month, by a jury of 49 U.S. and Canadian automotive journalists.

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Ford says it will now roll out 13% more vehicles than it had originally projected, during the first quarter of 2011, for a total of 555,000 cars, trucks and crossovers.

“We are running flat out right now,” Ken Czubay, Ford’s head of sales, service and marketing, told reporters following a meeting with the company’s retailers, at the annual convention of the National Automobile Dealers Association.