Ford wants its NASCAR entry to look at least a little bit more like a real Fusion sedan.
What is today one of the most popular sporting events in America has some humble roots, NASCAR tracing back to the days when moonshiners would tune up their cars to outrun the “revenuers” and then give each a challenge to see who was fastest.
But the days when the familiar sporting event could claim to field “stock cars” is long past. When NASCAR organizers began ordering the switch to the so-called “Car of the Future,” a few years back, the design may have been safer and better on track, but about the only thing it had in common with the cars of today were decals designed to make it look, sort of, like the Fords, Chevrolets and Toyotas you’d find in a showroom.
That triggered a backlash from fans, something that was measurable in both race attendance and TV viewership, and it has forced NASCAR and its teams to do a little soul-searching – as Ford is demonstrating with its latest stock car entry which actual shares at least a few body panels with an actual Fusion sedan.
This is a day so many of us at Ford and Ford fans have been waiting for,” said Jamie Allison, director, Ford Racing. “When we first unveiled the 2013 NASCAR Fusion in Charlotte in January 2012, we said we wanted to help return the ‘stock car back to NASCAR.’ Without question, with this car, we have.”