Toyota will roll out a “Limited Edition” version of the midsize Camry sedan during this week’s Chicago Auto Show media preview – and it could arrive at a critical time for the perennially popular midsize sedan.
The Camry Hybrid SE Limited Edition, which delivers a 40 mpg City rating, will reach U.S. showrooms at a time when the sedan may be losing momentum and risking its position as America’s best-selling passenger car.
Camry sales declined by 27% in January and Bill Fay, Toyota Motor Sales vice president, said the decline was in part due to a short fall in deliveries to fleet buyers. The sharp decline left the Camry roughly 800 units ahead of the Nissan Altima in the race for best-selling car title. The Altima also surged past the Honda Accord, which found itself in fourth place in the critical mid-sized car segment after being passed by the Ford Fusion – a result most analysts would have dismissed as unlikely only 18 months ago. (more…)