Ford has long claimed that “Quality is Job 1,” though it has taken a drubbing in recent months for some nagging problems that have seen it tumble on quality and reliability surveys.
The maker intends to aggressively address such “isolated incidents,” Ford’s new Chief Operating Officer Mark Fields insists. That notably includes the maker’s Sync and MyFordTouch infotainment technologies which have come in for some of the sharpest criticism. But Ford will also have to deal with a variety of other problems that have seen some of its newest models repeatedly recalled in recent months, including a variety of recalls.
“We’ve had a few issues,” acknowledges Fields, who until a few weeks ago served as Ford’s President of the Americas. “When we see a problem we go at it proactively to address the issue as quickly as possible.”