Detroit Bureau on Twitter

Posts Tagged ‘Ford full-size pickup’

Ford Dropping Weight – But Raising Price – of New F-150 Pickup

Prices will jump by as much as $3,615 for 2015 “aluminum-intensive” truck.

by on Jul.28, 2014

Ford is making the 2015 F-150 lighter everywhere, including the owner's bank account. The new model is going to be more expensive than its predecessor.

While Ford’s new “aluminum-intensive” 2015 F-150 pickup will be going on a diet, it’s going to be heavier on the wallet, the new truck’s sticker price jumping by as much as $3,615, depending on the specific model.

But the Detroit maker is hoping that potential buyers still see the 2015 Ford F-150 as a bargain because of the anticipated fuel savings that will come with shaving as much as 732 pounds off the big truck’s mass. On average, the new pickups will come in about 625 pounds under the weight of the steel-bodied 2014 F-150 line.

Free Subscription!

Ford is also defending the increase by noting it is adding significantly more content to the 2015 remake of America’s best-selling vehicle. There are new LED accent lamps, larger video screens, and other new features on most of the models. And top-line versions, such as the F-150 Platinum and King Ranch edition, get a level of standard equipment more normally associated with luxury cars than work trucks. (more…)