Ford is going wild as it prepares to launch an updated version of its midsize Ranger pickup in Europe. Make that Wildtrack, a new version of the truck making its debut at the Frankfurt Motor Show this week.
The unveiling in Europe further bolsters hopes that the Detroit maker will finally move ahead on long-rumored plans to bring the Ranger back to the American market, filling a yawning gap left wide open when it killed off the old, U.S.-made Ranger a few years back.
“With the stunning new Wildtrak at the pinnacle of the line-up, the new Ford Ranger provides customers with an unbeatable combination of four-wheel drive capability, stand-out styling and premium features like SYNC 2 connectivity,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “Ranger is ready for any challenge – offering optimised fuel efficiency, towing and payload capacity, and class-leading wading capability.”