Detroit Bureau on Twitter

Posts Tagged ‘ford focus review’

A Second Look at the 2012 Ford Focus

Staying in focus.

by on Oct.10, 2011

In a break with the past, two-thirds of the Ford Focus models sold in the U.S. are now hatchbacks.

Let’s see if we can get through this review without too many references to Ford focusing on its new 2012 Focus, or how the focus is on compact cars these days, or how the Focus focuses on fuel economy. You get the idea.

What Ford would prefer you to focus on (sorry) is the new Focus’ European pedigree, its on road prowess, and its 40 mpg promise. Let’s not forget the available MyFordTouch infotainment suite.

The last Focus was an unloved compact full of panel gaps, and what it lacked in performance it made up for in lack of styling. All the while, auto journos and compact-car freaks were clamoring for Ford’s European Focus.

Be in the Know!

Well, it’s here. Available in either hatchback or sedan configurations, the new Focus is a stylish entry in a class that is suddenly filled with fashionable entrées, such as the Hyundai Elantra, Hyundai Veloster, Subaru Impreza, and even the Chevrolet Cruze, which may not have the haute couture duds, but does have a plenty strong package.

Ford’s Fiesta was the Blue Oval’s first volley in the small-car war, and the Focus follows in its footsteps, albeit wearing bigger shoes. Available in four trims—S, SE, SEL, and Titanium—the Focus has a 2.0-liter gasoline direct-injection four-cylinder that makes 160 horsepower and matches to either a five-speed manual transmission or a six-speed dual-clutch automatic transmission.


2012 Ford Focus To Get Torque Vectoring

Torque split technology designed to power car through corners.

by on Dec.29, 2010

Ford will offer torque vectoring technology on all its 2012 Focus models.

Among the numerous features Ford Motor Co. will offer on its new 2012 Focus model will be something called torque vectoring control, a system designed to help power the car through corners.

The new system is designed to shift torque to the outer wheel as the Focus goes into a turn, both maximizing grip and improving performance.

Ford becomes the first automaker in the compact segment to offer torque vectoring, notes Focus program manager Rick Bolt.  “Because torque vectoring control is on all our Focus models, it will elevate skill sets across a broad range of drivers,” he contends.

Your Trusted Source! Click Here to Subscribe!

But Ford is just the latest on a growing list of manufacturers offering torque vectoring technology.  Other makers that have adopted the concept include Audi, Acura and Subaru.  The concept goes a giant leap beyond the time-tested limited-slip differential offered by most modern automakers.  And with all-wheel-drive models can help overcome a tendency to push through corners.


Ford Rallies For New Focus

Detroit maker betting big on its latest small car.

by on Nov.18, 2010

Ford aims to win over young first-time buyers with the 2011 Focus.

Ford Motor Co. is betting big on small cars.  It began the 2011 model-year early with the launch of the little Fiesta model and now comes the next-generation Ford Focus, the compact car the Detroit maker came to the L.A. Auto Show to formally unveil.

Detroit makers have traditionally shunned compact offerings, usually viewing them as low-profit nuisances, more than anything else.  But Focus is a critical piece in Ford’s evolving global product strategy, the newest version sharing 80% of its components with the Focus sold in Europe.

Your High-Performance News Source!

That not only improves the business case but has allowed Ford to load up the new 2011 Focus with an array of standard features, such as its Sync voice-controlled infotainment system, noted Ford’s President of the Americas Mark Fields, normally not offered on what is usually positioned as an entry-level econobox.


First Look: 2011 Ford Focus

Ford goes global, and customers could reap the benefits.

by on Jan.11, 2010

The 2011 Focus is the next part of Ford's global product development strategy.

Ford is going global. Again.

In classic form, the automaker would routinely develop separate models for key markets like the U.S. and Europe, even though it was a costly way that the Japanese long ago proved ineffective.  Following the strategy of the company’s new Fiesta, the next-generation Ford Focus will be produced and marketed all over the world.  And buyers could reap some real benefits from that new approach, if the car debuting at the 2010 North American International Auto Show is any indication.

Your Auto Show News Source!

Sharing the same underlying platform as Europe’s C-Max and Grand X-Max “people movers,” the 2011 Ford Focus is a better looking and more sophisticated offering than the one currently found in U.S. showrooms.