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Ford Delaying Launch of Focus Electric

Maker echoes Nissan, Chevrolet with slow initial roll-out.

by on Aug.08, 2011

Slow down, you move too fast...Ford will delay the roll-out of the new Focus Electric, most launch markets now having to wait until spring 2012.

Though it’s not saying why, Ford has decided to slow down the planned roll-out of its first battery-electric passenger car, the Focus Electric.  Originally scheduled to charge in 19 markets before the end of this year, the maker now will roll the battery car into dealerships in New York and California by the end of 2011.  Potential buyers will have to wait until next spring in the rest of those launch markets.

The Focus Electric is one of five plug-in and battery-electric vehicles, or BEVs, Ford plans to bring to market over the next several years.  The first, a battery-powered version of the Transit Connect, made its debut in the final weeks of 2010.  Ford also plans to introduce a plug-in version of the upcoming C-Max microvan, dubbed C-Max Energi, as well as a more conventional version of the people-mover.

Be in the Know!

But the maker has been investing a lot of time and energy into promoting the battery-electric version of its all-new Focus model, Ford CEO Alan Mulally even going on the David Letterman late night talk show, last week, to promote the BEV.

So, it came as a bit of a surprise when the maker posted a promo ad for the Focus Electric that noted the new model would be, “Coming in spring 2012,” months later than originally expected.