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Ford Focus Gains Traction in China, But 191K Recalled Due Fire Risk

Cracked fuel lines lead to second action on vehicles.

by on Sep.05, 2014

Ford is recalling more than 191,000 Focuses in China due to a fuel line leak that could lead to a fire.

Despite being late to the sales party in China, Ford has been making up for lost time, especially this year as the company – led by the Focus – is expected to sell more than 1 million vehicles.

The automaker, which earlier this year claimed the Focus was the best-selling nameplate in the world, saw its August sales rise 9% with the Focus being the catalyst for that.

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However, the good times may have come to a screeching halt today – one day after it announced its strong sales last month – with the news it is recalling more than 190,000 Ford Focus sedans built from 2009 until now due to fuel leak problems. (more…)

Ford Charges Past Toyota in China Auto Sales

Japanese maker falls short of 1 million sales goal.

by on Jan.06, 2014

Ford's Chinese product line-up has grown rapidly helping the maker to a 49% sales increase in 2013.

Ford Motor Co. may have been a late entry to the Chinese automotive market, but it’s making up for lost time. The maker surpassed Toyota in overall sales in the critical Chinese market during 2013, according to new sale figures.

Ford’s sales surged 49% in 2013 as it moved into the fifth spot in Chinese sales, passing archrival Toyota. Ford delivered a record 935,813 units in the country last year, while Toyota’s sales gained 9.2% to 917,500 vehicles.

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“2013 has proved to be a milestone year for Ford’s accelerated growth in China as we delivered on our plan to bring to China seven of Ford’s next-generation global vehicles, including the Ford EcoSport, the Ford Kuga, the new Fiesta, and the all-new Mondeo,” said John Lawler, Ford Motor China chairman and chief executive officer. (more…)

Ford Finally Gaining Ground in China

But Japanese makers; GM also picking up momentum.

by on Feb.11, 2013

Ford CEO Alan Mulally sees China a key target for the maker which got off to a late start in the market.

A latecomer to the massive and growing Chinese automotive market, Ford China is reporting its best-ever January, selling more than double the number of passenger cars it did in January 2012.

In all Ford sold 44,439 passenger cars—including imported vehicles—last month, a 135% increase year-over-year, and achieved combined passenger car and commercial vehicle sales of 61,475 wholesale vehicles, a 98% increase from January 2012 that helped Ford pick up market share.

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“We’re ending the year of the dragon with pride in having served more customers in China than ever before,” said John Lawler, Chairman and CEO of Ford China. The annual Lunar New Year celebration is now underway across China.


China Critical to Ford’s Future

Maker struggling to catch up to key competitors, GM and VW.

by on Apr.18, 2011

Ford showed the Start Concept at Beijing, last year.

Chinese car buyers will get their first good look at the new Ford Focus, this week, at the biennial Shanghai Motor Show.  The compact model is a critical part of the maker’s global OneFord strategy – but could be even more crucial if Ford hopes to finally gain some traction in the world’s largest and fastest-growing automotive market.

The Detroit maker, which has been building momentum in the U.S., Europe and some of the other key emerging markets, continues to struggle in China, where its share lags not only market leaders like General Motors and Volkswagen, but even relative newcomers such as Hyundai.

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But with a planned marketing blitz that includes the Focus and a wide range of additional products, Ford executives insist they can make up for lost time.

“Together with our partners, we are leveraging the strength of the One Ford plan and our global platforms to bring 15 new vehicles to China by 2015, reinforcing our commitment to offer a full portfolio of vehicles for our Chinese customers,” said Joe Hinrichs, president, Ford Asia Pacific and Africa.