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Ford Looking to Crossover With New Fiesta

New, ute-like version could shore up appeal amidst global market shift.

by on Nov.30, 2016

Ford unveiled its next-gem Fiesta in Germany, including a new version call the Fiesta Active. It's unknown if the Active will hit U.S. shores.

It may be one of the smallest models in the Ford Motor Co. line-up, but the Detroit-based automaker has some big plans for the all-new Fiesta subcompact it unveiled during a splashy event at its Cologne, Germany, assembly plant.

Among other things, Ford hopes to take the Fiesta up-market, adding a higher-priced – and significantly higher-profit – Vignale version. There will also be a new crossover-like version of the Ford Fiesta, dubbed Fiesta Active, a move that could help rebuild momentum in a number of key markets, such as the U.S., where buyers by the millions are shifting from passenger cars to utility vehicles.

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“We don’t want to build commodities anymore,” declared Jim Farley, Ford Europe CEO, during an event that brought together 2,500 Ford dealers and staff and members of the news media. (more…)