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First Look: 2011 Ford Focus

Ford goes global, and customers could reap the benefits.

by on Jan.11, 2010

The 2011 Focus is the next part of Ford's global product development strategy.

Ford is going global. Again.

In classic form, the automaker would routinely develop separate models for key markets like the U.S. and Europe, even though it was a costly way that the Japanese long ago proved ineffective.  Following the strategy of the company’s new Fiesta, the next-generation Ford Focus will be produced and marketed all over the world.  And buyers could reap some real benefits from that new approach, if the car debuting at the 2010 North American International Auto Show is any indication.

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Sharing the same underlying platform as Europe’s C-Max and Grand X-Max “people movers,” the 2011 Ford Focus is a better looking and more sophisticated offering than the one currently found in U.S. showrooms.