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Tough, Sure, but Work Truck Buyers also Demanding Luxury Touches

Ford adds Sync, leather seats and other amenities to 2013 F-Series Super Duty pickup.

by on Mar.09, 2012

The 2013 Ford F-Series Super Duty Platinum.

Watch any manly-man TV show and you’re certain to see the commercials featuring manly men doing tough guy stuff with their pickups, hauling trailers, building roads, blasting mountains into piles of rubble.  No wonder makers such as Ford like to talk about horsepower, towing capacity and other measures of brute power.

But, it seems, those truck powers are more like the rest of the world in also wanting plenty of creature comforts, the sort of things you might measure by the number of speakers or the wattage of the amp.

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No wonder, then, that Ford says it will make its toughest work trucks decidedly more luxurious and comfortable, adding such niceties as Sync, MyFordTouch, leather and 10-way power seats to its 2013 F-Series Super Duty line-up.

Notably, the Deroit maker is adding an all-new Platinum Series model to the 2013 Super Duty range.


Ford Reclaims Leadership in Heavy-Duty Towing

A battle with no end?

by on Feb.07, 2011

Ford reclaims towing leadership with the 2011 F-Series Super Duty.

Few pieces of data in the car and truck business provoke as many claims and counter-claims as towing capacity, which seems to have become more important than raw horsepower in some segments.

Towing leadership swings back and forth and truck makers are quick to assert their superiority even if their claims involve just a few pounds.

This time, it is Ford reasserting its leadership in the heavy-duty pickup segment, which is one of the most profitable in the business, claiming king-of-the-hill status, this week, on the Ford F-Series Super Duty trucks with upgraded towing capacity. The beefed-up frame and hitch return the industry’s best-selling heavy-duty truck to the head of the pack in conventional trailer towing.

The Ford F-350 and F-450 Super Duty trucks with the 6.7-liter Power Stroke V8 diesel engine and dual rear wheels now can pull an industry-best 17,500 pounds. That’s 1,000 pounds more than the Chevrolet Silverado and GMC Sierra 4×2, and 500 pounds more than the Silverado and Sierra 4×4.

“Super Duty stays on top because of our ongoing engineering work and analysis of extensive field data,” said Rob Stevens, chief engineer of the 2011 Ford F-Series Super Duty. “We keep pushing to deliver the best-in-class attributes our customers demand,” he said.

Furthermore, Super Duty’s latest improvements arrive at a time when its customer satisfaction score – 83% – is the best in the industry for heavy-duty trucks; and when Super Duty’s market share is the highest in a decade, Stevens said.

The changes follow a series of third-party tests in which the Silverado briefly got the best of the Ford Super Duty.

But if the past few years are any indication, the battle is far from over.

Even Nissan, with the Titan, and Toyota, with the Tundra, have been touting tow capacity, in recent years.  Chevrolet and its General Motors sibling, GMC, will almost certainly make moves to regain their advantage as soon as possible.