It’s been the best-selling SUV in the American market for 24 years, and it’s the single-largest export model the maker produces in the U.S., but Ford isn’t satisfied with success. It hopes to gain even more ground over its competitors with the mid-cycle update of its midsize Explorer utility vehicle.
Ford has a number of changes planned for the 2015 Explorer, including some modest exterior tweaks, an assortment of new features, a new EcoBoost engine and an all-new Platinum model that it is aiming at the sort of buyers who might otherwise move to luxury competitors such as Mercedes-Benz and BMW.
Ford is counting on the updated Explorer to deliver strong results around the world. “This vehicle has become extremely critical for us,” stressed the automaker’s global marketing chief Jim Farley during a background briefing prior to the opening of this year’s Los Angeles Auto Show.