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Hatchbacks are Hot at Ford

Evos Concept suggests more coming, product chief Kuzak hints.

by on Sep.06, 2011

The face -- and backend -- of the future for Ford? The Evos Concept suggests even more hatchbacks are in the pipeline.

Hatchbacks are hot at Ford Motor Co. and the maker’s new Evos Concept – which officially debuts at the Frankfurt Motor Show next week – suggests that even more 3- and 5-door models are in the works, according to the maker’s head of global product planning.

Long considered unacceptable to U.S. motorists, hatchbacks are gaining ground fast with younger buyers and influencing even older motorists to take another look.  That convinced Ford to go with a 5-door design for the Evos Concept which introduces a new look that “will become increasingly familiar” to the company’s customers around the world,” said product czar Derrick Kuzak.

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“The (hatchback) body style is becoming increasingly popular worldwide and especially in North America,” Kuzak told, in sharp contrast with years past.

Where hatchbacks were offered on past-generation Ford products sold in the U.S., said the product chief, they accounted for perhaps 20% of total sales.  Now, Kuzak noted, “It’s just the opposite,” hatchbacks generating 60 to 70% of demand for models like the 2012 Ford Focus and 2011 Ford Fiesta.