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Striking Evos Concept Will Reshape Face of Next Ford Fusion

by on Sep.13, 2011

Though not slated for production, the design cues of the Ford Evos Concept will reappear - starting with the 2013 Ford Fusion and Mondeo.

Officially, the new Ford Evos is nothing more than a concept vehicle.  The sporty gullwinged 4-door debuting today at the Frankfurt Motor Show today won’t be going into production.  But if it strikes your fancy, hang tight.  Many of the most appealing design cues will soon reappear at a nearby Ford showroom, senior company officials tell, starting with a new model launching at the North American International Auto Show next January.

While Ford’s global design chief J Mays and other officials were cagey when pressed on the future of the new Evos “design language” – Mays hinting we might see more in four months or so – unimpeachable sources confirmed that this would, indeed, translate into a major launch at the Detroit Auto Show.  And the first new model to bring the Evos’ design cues to life will be the next-generation Ford Fusion – which be sold in most other markets as the Ford Mondeo.

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“We’re at the crossroads,” announced design director Mays during a sneak preview of the Evos, which is meant to be a significant evolution of Ford’s kinetic sculpture design language – which is itself most visible on new models like the Focus and Fiesta.  The goal is to come up with a look that is “more than just fun-to-drive,” said Mays, but which also provides a sense of the high technology  Ford is engineering into its products.


First Look: Ford Evos Concept

Ford puts on a new face.

by on Aug.31, 2011

Ford will introduce the new Evos Concept at the Frankfurt Motor Show.

Automotive journalists may hate the phrase “design language” due to its prevalence in the industry, but there’s a reason so many designers, executives, and PR people use it. Most automakers are looking to create a unified theme throughout their brand, hence the use of “design” as a “language.” Ford is no different – and the new Evos Concept shows that the maker is switching dialects.

Take a peek at Ford’s consumer Web site and look at all the similarities between the company’s vehicles, particularly those introduced or redesigned in the past few years. Or think for a second about the company’s “One Ford” mission, which aims to streamline product variation across global markets, thus reducing costs.

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The Evos Concept will introduce Ford’s newest design language at the upcoming Frankfurt Motor Show. The name, the maker confirms, suggests this is an evolutionary, rather than revolutionary shift.  But the impact, if the show car is any indication, will still be significant.

The Evos concept looks like a two-door sports coupe but offers four gull-wing doors. While those doors and other high-zoot concept features likely won’t see production (more on that in a bit), and it’s unclear if the Evos itself will ever roll down an assembly line, the takeaway here is that the concept reveals the basic design cues that most Ford vehicles across the globe will share in the coming years.