One of Ford’s most familiar – and longest running – nameplates is about to make its return, the Detroit-based maker unveiling an all-new Escort during the Beijing Motor Show.
For those who might have already forgotten, Escort was Ford’s once-popular compact, introduced in 1968 in Europe and 1981 here in the States. It continued in production through 2002, when it was replaced in Europe by the Focus which followed across the Atlantic a year later.
The new Chinese Ford Escort will serve to fill a gap in the compact, or C-segment of that country’s booming automotive market – which now accounts for 25% of Chinese car sales — and the automaker hopes Escort will deliver some added momentum in a bid to catch up to rivals like General Motors and Volkswagen. Ford was a latecomer to the Chinese market but has experienced spectacular growth there over the last couple years.