According to a recent study we reported on TheDetroitBureau.com earlier in the week, young folks are waiting longer than ever to get their driver’s licenses – and one reason, said the researchers, is that they’re apparently too busy online.
So, no wonder Ford has decided to launch what you might call the plug-n-play version of the maker’s new Focus Electric, an online game that will allow virtual drivers to take a digital road trip with their BFFs – in this case, their Best Facebook Friends.
“This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time,” said Chad D’Arcy, Focus Electric marketing manager. “We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”
Dubbed “Plug N Play in Electric City with the 2012 Focus Electric,” the game allows up to five people to take a trip in the battery version of Ford’s compact sedan. The maker is betting it’s a good way to spread the word about the Focus Electric which officially went on sale in California last December – though it is only beginning to be rolled out now in any real volume.