Light trucks sales surged to record numbers last year, and the shift from passenger cars to pickups, vans, and utility vehicles is far from over, or so Ford Motor Co. is betting as it realigns its future product plans.
The Detroit automaker is now planning to add at least four new SUVs over the next “few years,” a senior executive said this week, though President of the Americas Joe Hinrichs wouldn’t provide specific details on their roll-out.
But the move is an inevitable reflection of industry trends, Hinrichs told TheDetroitBureau.com. “We see a lot of growth. SUVs were 30% of the industry last year but could go to 40%” before the end of the decade.