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Ford Will Offer Driverless Tech to Consumers by 2025

Fields believes costs will drop as scale increases.

by on Sep.12, 2016

Ford CEO Mark Fields detailed the company's plans for driverless vehicle technology.

Ford Motor Co. hopes to begin selling fully driverless vehicles to consumers by 2025, CEO Mark Fields says, about four years after the automaker begins marketing the technology to ride-sharing and delivery fleets.

Ford recently turned the auto industry’s conventional wisdom on its head by saying it plans to go beyond basic autonomous technology — which would require a trained “operator” ready to take control in the event of an emergency. Instead, Ford wants to take the driver out of the picture entirely.

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“We believe the next decade will be defined by the development of autonomous vehicles,” CEO Fields said during a conference Ford is sponsoring this week looking at future trends. (more…)