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Ford, GM, Chrysler Battle it Out on Woodward

Woodward Dream Cruise brings new marketing battle.

by on Aug.19, 2011

You wouldn’t think that they’d run out of space along Woodward Avenue.

But Ford Motor Co., General Motors and Chrysler Group are busy scraping together space for this year’s Woodward Dream Cruise, Detroit’s home grown version of Mardi Gras, which annually celebrates the city’s passion for cars old new.

With Detroit’s fortunes on the upswing this year, the Motor City’s Big Three have renewed their commitment to the annual event – which routinely draws as many as 40,000 or more classic muscle cars and other cruisers – and a million or more fans lining the long route from Detroit to its northern neighbor Pontiac.

Ford, Chrysler and GM are fighting for turf along the route of the Dream Cruise, which is already drawing crowds and special events that are used for everything from raising funds for charity to corporate entertainment.

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GM, for example, is using the 2011 Woodward Dream Cruise to help celebrate the 100th anniversary of the Chevrolet Brand and on Thursday paraded dozen of classic Chevy metal – along with a number of  brand new vehicles, including more than 60 Chevrolet Volts — down the wide boulevard in what was the largest gathering of privately-owned Volts since the cars was launched last year.