Ford President Joe Hinrichs helps unveil the new Ford F-150 Raptor during the 2015 Detroit Auto Show.
Though Ford Motor Co. has ballyhooed the benefits of the aluminum used to build its 2015 F-150 pickup, don’t expect to see the automaker start building passenger cars out of the lightweight metal, cautioned a top executive.
The benefits just aren’t as competitive when used on lighter vehicles, stressed Joe Hinrichs, Ford’s President of the Americas, during an appearance at an annual industry confab in Detroit.
“You don’t get those same benefits to a consumer on a car side,” he explained, adding that, “truck buyers will pay for more capability. Car buyers will pay for better fuel economy, but there’s other ways to get fuel economy in a car.”
Facing stiff new emissions and fuel economy mandates, automakers like Ford are struggling to find ways to improve the efficiency of their vehicles. They’re adopting advanced powertrains and alternate fuels, adopting more aerodynamic designs, and putting a premium on “lightweighting.”