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Posts Tagged ‘Ford designers’

Car as Art: Automakers Redesign the Bicycle, Sofa – Even the Sandwich

Makers show their artistic side at Italian fashion event.

by on Apr.14, 2015

Ford's design team created non-automotive products based on the GT. The best designs, including this guitar, are on display at the Salone del Mobile in Italy.

It’s not unusual for car aficionados to claim that cars are art. In fact, top auto designers usually attend the world’s best design schools before they are scooped up by auto companies.

While most of the time, their creativity shows up atop four wheels, this week artists from Ford, Mazda and Mini are displaying their artistic creations at the Salone del Mobile in Milan, Italy.

Design News!

Ford designers were challenged by the maker’s creative chief, Moray Callum, to produce non-automotive projects for the show. (more…)

Ford Using ‘Big Data’ to Make Design Decisions

Using social media feedback helps with process.

by on Jun.26, 2014

Ford's Don Butler noted that Ford’s designers and product planners are turning to social media and survey data as they wrestle with product design issues.

“Big Data” is already helping designers shape new vehicles and its influence will only grow in the years to come, according to a panel of experts assembled by Ford Motor Co. for its annual trends conference. Big data is the deployment of reams of data to meet a specific goal.

Don Butler, the former General Motors executive who is now Ford’s director of connected vehicles and service, noted that Ford’s designers and product planners turned to social media and survey data as they wrestled with whether the lift gate on the new 2013 Ford Escape should be one piece or two, which would allow drivers to open the rear window without raising the entire lift gate.

The Journal of Record!

“There were no clear indicators,” he said. (more…)