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Posts Tagged ‘ford crossovers’

Ford Hints at SUV, Crossover Product Future

Maker seems focused Wrangler-like option.

by on Feb.12, 2016

Could this Ford Bronco concept shown a decade ago could serve as a template for a new SUV.

With the industry undergoing what many product planners now thinks is a permanent shift toward utility vehicles of every description, Ford Motor Co., which kicked off the boom in sport utility vehicles, back in the 1990s, offered a few broad hints about the four new SUVs and crossovers it is planning to introduce during the next four years.

Mark LaNeve, Ford vice president of marketing, sales and service, said he could not offer any details about the vehicles that are in the company’s product pipeline. But he did offer some suggesting about what Ford’s future product portfolio.

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“We don’t have a mini (crossover) that could slip into the company’s line-up underneath the Ford Escape,” LaNeve said. (more…)

Ford Dropping Escape Hybrid and Adding EcoBoost

Maker claims new 1.6-liter EcoBoost will outperform old hybrid - and deliver better mileage.

by on Oct.05, 2011

The redesigned Ford Escape will no longer offer a hybrid package - but will have two available EcoBoost options.

Ford will drop the Escape Hybrid when it launches an all-new version of its popular utility vehicle next year, turning to a high-mileage alternative using a new 1.6-liter version of its EcoBoost engine family.

The Escape Hybrid, though heralded as the first use of gas-electric technology in an SUV, has been selling at a sluggish rate in recent years.  So, Derrick Kuzak, Ford’s group vice president of Global Product Development, says the hybrid powertrain will be shifted to a newer people-mover in the Ford line-up, the upcoming C-Max Hybrid, that should be 25% more fuel-efficient than the outgoing Escape Hybrid.

The next-generation Escape, which will migrate to a more crossover-like design and platform, will be officially unveiled at the LA Auto Show next month.  It will come with a 4-cyliner EcoBoost engine rather than a V6 engine, Ford confirmed during a background session.

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“Customers are prioritizing fuel economy above every other trait when they make most vehicle purchases,” said Kuzak. “Ford is meeting people’s needs by offering a family of fuel-efficient vehicles – from hybrids to electrics to traditional gasoline-powered cars – packed with class-leading technology, giving customers both exciting and greener driving choices.”


Elaine Bannon: A Woman On The Leading Edge

Revealing secrets at Ford.

by on Jul.06, 2010

As chief engineer on the Ford Edge, Elaine Bannon is hoping for another hit.

Elaine Bannon has a secret she’d rather not keep.

Bannon is a glamorous 48-year-old mechanical engineer and MBA whose job it is to produce winners for Ford Motor Company, including the Ford Edge, Ford Flex, Lincoln MKX and Lincoln MKT – in fact, all of Ford’s crossover utilities.

One of the industry’s best-kept secrets is that Edge is the best-selling vehicle in its market segment, and has been almost from the minute it was introduced in 2006 as a 2007 model.

As chief engineer for these four vehicles, Bannon brings to the job her vast experience in body engineering, body design, chassis engineering, heavy-duty commercial vehicles, plastics and manufacturing, among other things, in a 25-year career.

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Bannon has been in charge of the award-winning (J.D. Power IQS and APEAL awards) Edge program since its inception in 2005, and she says that, increasingly, Ford is leaving its senior managers in place because of their accumulated experience and relationships to the other senior team members.