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Ford S-Max Concept to Debut in Frankfurt

Updated big brother of C-Max people-mover will get array of new technologies.

by on Aug.28, 2013

Ford will officially reveal this new S-Max Concept during the upcoming Frankfurt Motor Show.

Ford will roll out a concept version of its S-Max crossover during the upcoming Frankfurt Motor Show, and it will feature a variety of new technologies that can even track a driver’s health.

The 7-seat S-Max is the larger, more upscale version of the Ford C-Max “people mover” recently introduced in the U.S. market. The Concept hints at an update being seen by the automaker as a way to draw in the young European families Ford desperately needs to attract in order to reverse years of substantial losses in the struggling Continental car market.

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As has become typical with Ford’s recent concepts, what you see is pretty much what you will get, global design director J Mays said during a Detroit media backgrounder.  The design, he said, is a “very good indication of what the next  S-Max will look like.”


Ford Start Concept Makes U.S. Debut

“A car you can bond with.”

by on May.19, 2010

A "car you can bond with"? The Ford Start concept makes its American debut.

Looking a bit like the love child of a crossover and the Volkswagen Beetle, the Start concept isn’t quite the sort of product you’d immediately expect from Ford, but the automaker is giving serious thought to putting it into production, says Ford’s global design chief, J Mays.

The Ford Start prototype is making its first appearance in the U.S., this week after a global debut at last month’s Beijing Motor Show.

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The rounded coupe design of the minicar is quite a bit different from anything in the Ford line-up, though not entirely unexpected, say several of those familiar with design chief Mays – who helped develop the current version of the VW Beetle.