The launch of a flood of new vehicles is paying off for Ford Motor Co. as its European turnaround efforts take hold. At the upcoming Frankfurt Motor Show the maker will reveal an assortment of new products and concept vehicles that should reveal whether it can continue to gain momentum.
The maker is earning a steady improvement in sales and market share in Europe – strong demand in Germany for the Focus and C-MAX helping Ford increase sales 19.3% in August to 72,200 vehicles, while its share rose 0.8 percentage points to 8.2% for the month, Ford’s best August share performance in Europe since 1998.
Ford is now the number-two best-selling brand in Europe behind Volkswagen for the year-to-date. Through the first eight months of the year, Ford European sales have grown 2.8% to more than 1.05 million units.
“We had a very strong August compared with a year ago and compared with the rest of the industry, which is a testament to our strengthened product lineup,” said Stephen Odell, Ford of Europe’s chairman and CEO, on the eve of Ford’s IAA Frankfurt Motor Show media preview.