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Ford Planning Massive Asian, African Investments

Like GM, Dearborn maker sees growing global opportunities.

by on Jun.25, 2010

Ford will build a new plant in Thailand to produce the latest version of its Focus.

Hoping to make up for lost time in some of the world’s fastest-growing automotive markets, Ford Motor Co. will be making investments that could total near $1 billion in Asia and Africa.

The investments, which include $450 million for a new plant in Thailand, as well as a yet-to-be-detailed expansion in South Africa, will help Ford not only serve those strong national markets, but expand exports to surrounding markets.

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Global Insight!

“Frankly, we’re maxed out,” said Joe Hinrichs, Ford’s president for Asia-Pacific and African operations.  “We have more potential than we can build,” he said during an announcement in Bangkok.

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