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Ford Planning Massive Asian, African Investments

Like GM, Dearborn maker sees growing global opportunities.

by on Jun.25, 2010

Ford will build a new plant in Thailand to produce the latest version of its Focus.

Hoping to make up for lost time in some of the world’s fastest-growing automotive markets, Ford Motor Co. will be making investments that could total near $1 billion in Asia and Africa.

The investments, which include $450 million for a new plant in Thailand, as well as a yet-to-be-detailed expansion in South Africa, will help Ford not only serve those strong national markets, but expand exports to surrounding markets.

Global Insight!

“Frankly, we’re maxed out,” said Joe Hinrichs, Ford’s president for Asia-Pacific and African operations.  “We have more potential than we can build,” he said during an announcement in Bangkok.