When the economy began to melt down in 2008, Ford Motor Co. learned the hard way that the only constant is change. And it’s a lesson Bill Ford, the great-grandson of founder Henry Ford and the carmaker’s current chairman, isn’t about to forget.
It helped to spend 11 years on the board of e-commerce giant eBay, the executive noted during a technology conference at Ford corporate headquarters in Dearborn, Michigan on Tuesday. The event was intended to show how a company long viewed as a ponderous, Rust Belt relic was, in many ways, moving as fast as the oft-heralded start-ups of Silicon Valley.
“Many of the things we’re doing are far afield from a traditional car company,” Ford stressed. We’re disrupting ourselves. But rather than looking at it as scary, it’s a tremendous business opportunity.”