Detroit Bureau on Twitter

Posts Tagged ‘ford car sharing’

“Like a Kid in a Candy Store;” Bill Ford Embraces the Culture of Risk

But investors remain wary.

by on Sep.14, 2016

Ford has to decide where to place its bets in a world where this is a "panoply" of options.

When the economy began to melt down in 2008, Ford Motor Co. learned the hard way that the only constant is change. And it’s a lesson Bill Ford, the great-grandson of founder Henry Ford and the carmaker’s current chairman, isn’t about to forget.

It helped to spend 11 years on the board of e-commerce giant eBay, the executive noted during a technology conference at Ford corporate headquarters in Dearborn, Michigan on Tuesday. The event was intended to  show how a company long viewed as a ponderous, Rust Belt relic was, in many ways, moving as fast as the oft-heralded start-ups of Silicon Valley.

Insight!

“Many of the things we’re doing are far afield from a traditional car company,” Ford stressed. We’re disrupting ourselves. But rather than looking at it as scary, it’s a tremendous business opportunity.”

(more…)

Nissan, Enterprise Team Up on New College Carsharing Program

Japanese maker hopes to turn renters into buyers.

by on Aug.11, 2015

Nissan will partner with Enterprise in a bid to reach Millennials through carsharing.

Nissan is teaming up with Enterprise, the largest U.S. car rental service, in a new carsharing service that, it hopes, will eventually transform renters into shoppers.

Enterprise CarShare will target 90 college campuses across the country and, at a price of $5 an hour, could provide an alternative to fast-growing ride services like Uber and Lyft. Nissan will supply up to 25 vehicles on some campuses, 300 all told.

News to Share!

“The Enterprise CarShare program offers a convenient way for college students, faculty and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience ‘Innovation that excites’ firsthand,” said Nissan U.S. sales chief Fred Diaz in a statement.

(more…)