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Ford Claims Early Victory in Sales Sweepstakes

Maker declares itself America’s best-selling brand – but may get an argument from Honda.

by on Dec.30, 2013

Ford's Fusion set a sales record this past year.

They’re still testing the ball before the big celebration in Times Square tomorrow night, and the industry won’t officially announce final 2013 sales numbers until later in the week – but no matter, Ford Motor Co. is already declaring victory, pronouncing its flagship Ford marque North America’s best-selling brand for the fourth year in a row.

The maker notes it has a significant lead over second-place Toyota as it regains strength in parts of the country long dominated by imports. But at least one of the Detroit maker’s Japanese competitors has been downplaying the sales numbers, claiming victory of its own.

Tracking the Numbers!

“The great news is that we are not overly reliant on any one segment – we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president, U.S. marketing, sales and service, in a year-end statement. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”

There’s no question Ford had a good 2013 – albeit with a few headaches that could cause it problems next year.


BMW Named World’s Most Valuable Auto Brand

Ford, fresh from debt upgrade, 7th among automakers.

by on May.23, 2012

That BMW "spinner" logo is worth billions.

What’s in a brand name?  If it’s the right one the answer is “plenty.”  According to a new survey by Interbrand, which annually tracks the value of major corporate brands, Apple’s brand is worth $182.9 billion.

Apple leads the list in Interbrand’s 2012 BrandZ Top 100 Most Valuable Global Brands Study, followed by IBM, at $116 billion, and Google, at $107.9 billion.  But while they lagged at least an order of magnitude behind, a number of major automakers also landed on the list, starting with BMW, with an estimated brand value of $24.6 billion.  BMW was 23rd overall on the BrandZ list.

Be In the Know!

“Brands are an insurance policy for businesses,” said Eileen Campbell, Global CEO of brand research company Millward Brown. “Despite a prolonged period of economic stress, political uncertainty and natural disasters that buffeted brands across many categories, the value of the world’s leading brands keeps rising across many categories, sustaining and nurturing businesses.”


Toyota Tops Among Automakers in New Global Brand Survey

Ford only Detroit maker in Top 100, according to Interbrand.

by on Oct.11, 2011

Despite its problems, Toyota remains the top automotive marque in an annual brand study.

What is a brand name worth?  Lots, according to just about any study you can imagine, at least a well-respected name like Coca-Cola, IBM – or Toyota.

Despite the problems the Japanese maker has had in recent years, it remains the highest-ranked of all automotive brands according to the Interbrands’ Best Global Brand 2011 Report.  The annual study analyzes how individual marques do according to factors such as financial performance, the influence the brand has on consumers’ choices – and the ability of a brand to continue supporting its parent company.

By those measures, the list was topped by Coca-Cola for the 12th year in a row.  But, significantly, seven of the 10 best brands play in the technology sector – including IBM, Microsoft and Google.  And number eight Apple was the top riser in the study, climbing into the Top 10 for the first time with a rise of 58% according to Interbrands’ metrics.

News Now! Stay in the Know!

“Uncertainty is the new status quo, so today’s brands need to be quick and nimble,” remarked Jez Frampton, Interbrand’s Global Chief Executive Officer. “Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world.”

While some might question the conclusions of the study, it finds that automakers, on the whole, improved their lot in 2011, due to what a summary suggested was, “remarkable growth in the auto industry, driven primarily by an economic recovery in classic European markets, a resurgence of the US automotive industry and high demand for cars in China.”


Mulally: How Less Will Mean More When Ford Cuts Nameplate Count

by on Sep.30, 2010

Fewer nameplates but more product, says Ford CEO Alan Mulally.

While Ford Motor Co. will slash by as much as a third the number of individual nameplates it offers around the world, consumers will likely have more, rather than less products to choose from, said the maker’s CEO Alan Mulally, following the unveiling of the all-new Ford Focus at a Paris Motor Show preview.

The former Boeing executive spoke with to clarify comments made during a speech in London, earlier this week, in which Mulally outlined plans to continue the ongoing cutback in Ford’s product count as it sharpens its focus on its core brands.

News Now!

Since joining the company, just four years ago, Mulally has reduced the number of nameplates in the Ford stable from 97 to 37, so far largely by selling off European luxury brands Aston Martin, Jaguar, Land Rover and Volvo.  But the cuts won’t stop there.