They’re still testing the ball before the big celebration in Times Square tomorrow night, and the industry won’t officially announce final 2013 sales numbers until later in the week – but no matter, Ford Motor Co. is already declaring victory, pronouncing its flagship Ford marque North America’s best-selling brand for the fourth year in a row.
The maker notes it has a significant lead over second-place Toyota as it regains strength in parts of the country long dominated by imports. But at least one of the Detroit maker’s Japanese competitors has been downplaying the sales numbers, claiming victory of its own.
“The great news is that we are not overly reliant on any one segment – we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president, U.S. marketing, sales and service, in a year-end statement. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”
There’s no question Ford had a good 2013 – albeit with a few headaches that could cause it problems next year.