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Ford Targets Big Chinese Growth with EcoSport, Focus, Kuga

Another factory also will help.

by on Apr.24, 2012

Ford's new EcoSport - along with the Focus and Kuga models - is critical to its Chinese expansion strategy.

Off to a slow start in the world’s largest and fastest-growing automotive market, Ford Motor Co. is aiming to make up for lost time with an assortment of new product launches and a major expansion of its Chinese production network.

The maker gave a clear sense of the aggressiveness behind its campaign to double sales during its Beijing Motor Show news conference – and a subsequent media roundtable meeting with senior Asian managers.

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During the 45-minute auto show news conference, Ford officials pulled the wraps off a variety of models, including the new Focus subcompact, a completely restyled Kuga crossover and the all-new subcompact EcoSport CUV.  Joe Hinrichs, head of the maker’s Asia, Pacific and Africa operations also made a point of stressing Ford’s $6.7 billion commitment to its Chinese manufacturing network.


Ford Start Concept Makes U.S. Debut

“A car you can bond with.”

by on May.19, 2010

A "car you can bond with"? The Ford Start concept makes its American debut.

Looking a bit like the love child of a crossover and the Volkswagen Beetle, the Start concept isn’t quite the sort of product you’d immediately expect from Ford, but the automaker is giving serious thought to putting it into production, says Ford’s global design chief, J Mays.

The Ford Start prototype is making its first appearance in the U.S., this week after a global debut at last month’s Beijing Motor Show.

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The rounded coupe design of the minicar is quite a bit different from anything in the Ford line-up, though not entirely unexpected, say several of those familiar with design chief Mays – who helped develop the current version of the VW Beetle.