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Posts Tagged ‘ford beijing auto show’

Ford Wants to Go Green in China

US maker says 25% of Chinese vehicles will be battery-based by 2020.

by on Apr.27, 2016

Ford plans to launch the C-Max Energi plug-in hybrid in China sometime in 2017.

One in four of the vehicles Ford Motor Co. hope to sell in China by the end of the decade will use some form of battery-based powertrain, company officials said during the Beijing Motor Show.

Ford has already announced plans to invest $4.5 billion in its electrification program, CEO Mark Fields saying the goal is to have 13 hybrids, plug-ins and pure battery-electric vehicles in the Blue Oval and Lincoln line-ups by 2020.

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But China could become the maker’s largest market for these green vehicles, a shift that reflects government pressure at least as much as consumer demand in the world’s largest automotive market. Hoping to deal with endemic smog problems, Beijing regulators are using both carrot and stick – incentives and new mandates – to get the auto industry to ramp up production of battery-based vehicles.

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Ford Escort Makes its Return in Beijing

No plans for U.S. revival.

by on Apr.21, 2014

Ford revives the Escort for the Chinese market.

One of Ford’s most familiar – and longest running – nameplates is about to make its return, the Detroit-based maker unveiling an all-new Escort during the Beijing Motor Show.

For those who might have already forgotten, Escort was Ford’s once-popular compact, introduced in 1968 in Europe and 1981 here in the States. It continued in production through 2002, when it was replaced in Europe by the Focus which followed across the Atlantic a year later.

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The new Chinese Ford Escort will serve to fill a gap in the compact, or C-segment of that country’s booming automotive market – which now accounts for 25% of Chinese car sales — and the automaker hopes Escort will deliver some added momentum in a bid to catch up to rivals like General Motors and Volkswagen. Ford was a latecomer to the Chinese market but has experienced spectacular growth there over the last couple years.

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