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Ford To Quadruple Sales Outlets for Battery Cars

Maker hopes to charge up sluggish sales.

by on Feb.06, 2013

Ford's C-Max Energi plug-in.

Call it Supply-and-Demand 101. Ford Motor Co. is betting it can sell more battery cars if it has more places where potential customers can find them.

The Detroit maker plans to more than quadruple the number of outlets for its plug-based vehicles in the months ahead in an effort to boost demand. Ford ended 2012 with just 200 dealers certified to carry the three battery models, the Focus Electric, Fusion Energi and C-Max Energi. It expected to have 900 turned on by spring.

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That will not only increase the raw number of dealers but also expand their footprint beyond initial launch markets like New York and California.

“The newest approach is based on a key market coverage strategy to ensure we have good representation on a national basis to meet customer demand,” said Ford Field Operations Manager Paul Russell.


Ford Delaying Launch of Focus Electric

Maker echoes Nissan, Chevrolet with slow initial roll-out.

by on Aug.08, 2011

Slow down, you move too fast...Ford will delay the roll-out of the new Focus Electric, most launch markets now having to wait until spring 2012.

Though it’s not saying why, Ford has decided to slow down the planned roll-out of its first battery-electric passenger car, the Focus Electric.  Originally scheduled to charge in 19 markets before the end of this year, the maker now will roll the battery car into dealerships in New York and California by the end of 2011.  Potential buyers will have to wait until next spring in the rest of those launch markets.

The Focus Electric is one of five plug-in and battery-electric vehicles, or BEVs, Ford plans to bring to market over the next several years.  The first, a battery-powered version of the Transit Connect, made its debut in the final weeks of 2010.  Ford also plans to introduce a plug-in version of the upcoming C-Max microvan, dubbed C-Max Energi, as well as a more conventional version of the people-mover.

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But the maker has been investing a lot of time and energy into promoting the battery-electric version of its all-new Focus model, Ford CEO Alan Mulally even going on the David Letterman late night talk show, last week, to promote the BEV.

So, it came as a bit of a surprise when the maker posted a promo ad for the Focus Electric that noted the new model would be, “Coming in spring 2012,” months later than originally expected.