Call it Supply-and-Demand 101. Ford Motor Co. is betting it can sell more battery cars if it has more places where potential customers can find them.
The Detroit maker plans to more than quadruple the number of outlets for its plug-based vehicles in the months ahead in an effort to boost demand. Ford ended 2012 with just 200 dealers certified to carry the three battery models, the Focus Electric, Fusion Energi and C-Max Energi. It expected to have 900 turned on by spring.
That will not only increase the raw number of dealers but also expand their footprint beyond initial launch markets like New York and California.
“The newest approach is based on a key market coverage strategy to ensure we have good representation on a national basis to meet customer demand,” said Ford Field Operations Manager Paul Russell.