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Ford Launches New Safety Tech to Avoid Collisions, Ease Parking

New systems to phase in over coming two years.

by on Nov.04, 2016

Ford's Evasive Steering Alert will help a driver not just stop but steer around obstacles.

Ford plans to roll out an assortment of advanced systems over the next two years designed to make driving simpler and safer, among other things helping prevent the sort of deadly crashes that occur when motorists turn the wrong way on a limited-access highway.

The new tech features are also meant to take Ford’s current auto-park system and make it even easier and more flexible. Ford’s push puts it in line with what key competitors are doing as they move ever closer to launching the first fully autonomous vehicles. Ford has gone as far as promising to have its first completely driverless model in production by 2021.

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“Driver-assist technologies help us all be better drivers because they enhance our ability to see and sense the road around us,” said Scott Lindstrom, manager, driver-assist and active safety at Ford. “Ford’s investment in research and development is paying off by accelerating innovation to expand our portfolio of driver-assist technologies that deliver functionality and performance that customers will value.”


Ford Betting On Safety Technology To Rebuild Explorer Brand

Maker emphasizing safety to expand definition of quality and reliability.

by on Oct.21, 2010

Ford is betting on safety advances to help rebuild demand for the once-dominant Explorer.

When Ford Motor Co. launches its complete redesign of the Explorer sport-utility vehicle for 2011, the maker will be aiming to rebuild a once-dominant franchise that has become little more than an also-ran in the huge multi-purpose vehicle market.

The new model shifts gears in a number of ways.  A critical part of the redesign was moving from a truck-based body-on-frame platform to a car-like chassis borrowed – and then heavily modified – from the Taurus sedan.  Ford will emphasize the best-of-all-worlds capabilities of the 2011 Explorer.

But it will put a particular premium on pitching the new crossover/SUV’s safety technology –notably including some key features making their worldwide debut on the 2011 Explorer.  That strategy, the company hopes, will help overcome a lingering bad taste in the market that was caused by the Firestone tire fiasco, nearly a decade ago, when wags dubbed the long-popular vehicle, the “Ford Exploder.”

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The 2011 Ford Explorer offers a wide array of the latest technology, from electronic stability control to cross-traffic alert, a radar-based system that can spot oncoming traffic when a motorist is backing out of a parking spot.  That technology underscores several trends in the overall car market, and at Ford in particular.

Cross-traffic alert first debuted on the re-make of the BMW 7-Series, two years ago, but was quickly added to the Ford Taurus.  Traditionally, technology advances were launched on high-line models, like BMW’s, and then it would take years to slowly migrate down to the mainstream market.  Ford has not only been pushing to shorten that cycle but to actually take the lead with technology that luxury makers will need to catch up on.