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Posts Tagged ‘Ford anniversary’

Ford Introducing 2016 Explorer at L.A. Auto Show

Maker teasing “#ExploreMore” campaign on social media.

by on Oct.29, 2014

Ford Explorer sales are up 8.7% for the year. The maker is going to debut the 2016 model at the L.A. Auto Show.

Ford is ready to celebrate another special anniversary with a new vehicle. The maker is marking the 25th anniversary of the Ford Explorer with a new 2016 model it will debut at the Los Angeles Auto Show next month.

As part of the launch, Ford will debut an “#ExploreMore” digital teaser campaign on social media. The Explorer wasn’t the first midsize sport-utility vehicle in the U.S., however, it is the best-selling one. Since its introduction, the Dearborn, Michigan-based automaker has sold nearly 7 million Explorers.

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Sales this year are up as Ford has sold more than 158,000 Explorers through the first nine months of 2014, up 8.7%. (more…)

Ford Promoting Mustang History

Maker begins campaign marking 50th anniversary.

by on Apr.30, 2013

Ford created a custom logo aimed at honoring Mustang's 50th anniversary in 2014.

Images of the next-generation Mustang are being kept under tight wraps in Dearborn; however, Ford is rolling out elements of the marketing campaign celebrating 50 years of the first “pony car” that will proceed the debut of the 2015 Mustang next spring.

The breadth of the new campaign was underscored with the announcement that Ford is teaming up with Shinola, a Detroit-based start-up manufacturer of luxury goods, to celebrate 50 years of the Ford Mustang with the release of 46-millimeter wristwatch with Swiss movements.

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“Like the Mustang itself, we want our licensed products to convey an attitude of strength, passion and quality,” said John Nens, Ford lead for global brand licensing.

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