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Despite Concerns, Ford Says Launch of All-Aluminum F-150 Pickup is on Track

Key analyst expects slow changeover, low margins, other problems.

by on Jun.24, 2014

The launch of the 2015 Ford F-150 is "going well," insists President of the Americas Joe Hinrichs.

With the formal sales launch of Ford’s new, aluminum-bodied F-150 pickup approaching fast, there are new concerns being raised about the ground-breaking project and its potential impact on the maker if the market’s best-selling truck runs into unexpected glitches.

A new report from Morgan Stanley echoes worries raised by other analysts who question whether Ford will get the 2015 F-150 right immediately out of the box. Morgan Stanley’s summary cautions there could be a “near-term negative surprise.”

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But don’t tell that to Joe Hinrichs, Ford’s President of the America, who contends “the launch is going well, adding that, “Everything is on schedule and everything is going as planned.”  Hinrichs dismissed the new report during a meeting with reporters at Ford’s Product Development Center in Dearborn, Michigan on Tuesday, adding that, “I’m very confident in this vehicle.” (more…)