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Ford Hopes Alibaba’s Online Sales Plan is Purrfect

Vending machine approach expected to increase online sales.

by on Dec.19, 2017

Ford is looking to expand its online sales in China through its partnership with Alibaba and its cat-shaped vending machines for cars.

Ford Motor Co.’s new three-year deal with Alibaba, considered China’s version of Amazon, offers the automaker a new outlet for selling its vehicles in the country.

The idea of buying a new car on the internet isn’t exactly novel, but Alibaba offers Dearborn, Michigan-based Ford more options than simply “click to proceed to checkout” on its Tmall online store.

Global Auto News!

Ford, which has seen its sales in China stagnate this year, and when signed it deal last month with Alibaba, the automaker was looking to expand its capability of selling vehicles online. The company’s year-to-date sales in China total more than 1,056,000 units, a 6% decrease year over year. (more…)