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Ford Focus Stars In New Web-Based Reality Series

Automaker teaming up with creators of “Amazing Race.”

by on Oct.05, 2010

Ford's new online reality series aims to avoid broadcast and cable advertising clutter.

Ford Motor Co. has teamed up with the creators of the network TV reality series, “The Amazing Race,” and the result is an all-new web-based show that will help promote the new Focus, which debuts during the 2011 model-year.

Dubbed “Focus Rally America,” the new reality program has been designed to run entirely online, with six teams driving the new car racing to address a series of challenges during the show’s five-week run.

“Focus Rally America” will debut next February, with the reality series carefully timed to complete just as the new model reaches showrooms next March.

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Ford and the producers have agreed to take an unusual approach with the series, however.  The show, which includes live streaming footage from inside the cars, will run entirely on the Internet, the series being uploaded several times each week to the Hulu website, which attracts an estimated 27 million viewers a month.