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Ford Sets $40,000 Price Tag for Focus Electric

But buyers will get a $7,500 helping hand from Uncle Sam.

by on Nov.04, 2011

Though several $1,000 more than the Nissan Leaf, Ford hopes to draw buyers to its Focus Electric by pitching the battery car's quick charge times and range of standard features.

With the first of its Focus Electric battery cars set to roll into a select group of California showrooms next month, Ford has announced it will charge just under $40,000 for the vehicle – potentially giving it a leg up on some key competitors.

The Focus EV is part of a wave of battery-based vehicles the Detroit maker plans to roll out over the next several years, including plug-ins and pure battery-electric vehicles.  It launched its first battery car, the Transit Connect Electric, late last year.  The Focus will be Ford’s first passenger car to run on battery power alone.

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“The all-new Focus Electric is an important part of Ford’s overall strategy, bringing still another option to customers who want a car that is fun-to-drive, easy to own and fully electric,” said Chad D’Arcy, Focus Electric Marketing Manager.

Potential buyers now can go online to a special website to configure the 2012 Focus Electric of their choice. The base version will carry a sticker price of $39,200, with destination charges adding another $795.  But the battery car qualifies for the full $7,500 federal tax credit available to buyers of electric vehicles.

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