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Ford Insists Focus Electric is on Schedule

Denies reports of delays but confirms slow roll-out.

by on Aug.09, 2011

Not late, says Ford of the new Focus Electric, just getting a very slow production ramp-up.

While most potential buyers won’t be able to plug in a new Focus Electric until sometime next spring – at the earliest — Ford Motor Co. officials insist that earlier reports of a delay in the battery car program are in err.

Plans for Ford’s first electrified passenger car have always called for a slow roll-out, with only a select number of dealers in California and New York likely to take delivery of the Focus Electric before the end of 2011.

Reports of a delay – which appeared in a number of media outlets, including – were triggered by comments made by David Finnegan, Ford’s marketing chief for battery vehicles, on the company website  In it, the executive indicated that the rest of the 19 launch markets won’t see the Focus Electric until next spring. That echoed the wording in a new teaser ad campaign for the battery car.

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“Ford remains on schedule to deliver the initial Focus Electrics by the end of the year,” said a statement by the maker which noted that only California and New York will initially receive the vehicle.  “We will be rolling out to the remainder of the initial Focus Electric markets starting with production ramp up in spring 2012.”