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Ford Plant Readies to Meet Global Demand for Mustang

Maker gives nod to original pony car in 2015 model.

by on Aug.28, 2014

Ford's Flat Rock, Michigan, plant is ready to start churning out the 2015 Mustang. The company is celebrating 50 years of Mustang production.

One of the biggest launches in Ford Motor Co.’s recent history is getting underway as the all-new, sixth generation Ford Mustang rolls off the line for the first time at the company’s assembly plant in Flat Rock, Michigan, this week.

“Mustang is and will continue to be an automotive icon,” said Joe Hinrichs, Ford president of The Americas. “Expanding its availability globally affords our customers around the world the opportunity to have a true firsthand Mustang experience – one unlike any other.”

Crossing Generations!

In April, Ford celebrated the 50th anniversary of the original Mustang. To commemorate the event, each 2015 model will be adorned with a badge on the instrument panel that includes the galloping pony logo and the words “Mustang – Since 1964.” (more…)

Ford Promoting Mustang History

Maker begins campaign marking 50th anniversary.

by on Apr.30, 2013

Ford created a custom logo aimed at honoring Mustang's 50th anniversary in 2014.

Images of the next-generation Mustang are being kept under tight wraps in Dearborn; however, Ford is rolling out elements of the marketing campaign celebrating 50 years of the first “pony car” that will proceed the debut of the 2015 Mustang next spring.

The breadth of the new campaign was underscored with the announcement that Ford is teaming up with Shinola, a Detroit-based start-up manufacturer of luxury goods, to celebrate 50 years of the Ford Mustang with the release of 46-millimeter wristwatch with Swiss movements.

Global Auto News!

“Like the Mustang itself, we want our licensed products to convey an attitude of strength, passion and quality,” said John Nens, Ford lead for global brand licensing.

(more…)

Ford Planning up to 25% More Products per Plant

Mazda out, Ford has big plans for Flat Rock factory.

by on Sep.10, 2012

Ford President of the Americas Mark Fields at the renamed Flat Rock Assembly Plant.

By 2015, Ford plants around the world will be able to produce 25% more vehicles and their derivatives than they could turn out in 2011, company officials said Monday.

Increasing the range of models rolling off a single assembly line should help the maker better balance production and demand, said Mark Field, Ford president of the Americas, during an appearance at the maker’s plant in the southern suburbs of Detroit.

Be in the Know!

Long known as AutoAlliance, that plant was operated as part of a joint venture with Mazda Motors. The Japanese maker built its last Mazda6 sedan there last month, however, and Ford has now taken full control of the facility, renaming it the Flat Rock Assembly Plant – a reference to the town where it is base.

“The new Flat Rock Assembly Plant symbolizes the growth driven by our One Ford plan,” said Fields, adding Ford will be adding a second shift at the Flat Rock plant in the first half of 2013.

(more…)

Will Mazda Abandon Michigan Assembly Plant?

Maker could turn factory over to Ford.

by on Feb.21, 2011

Mazda may seen be looking for a new place to build the midsize Mazda6 sedan.

Continuing to unwind their decades-old relationship, Mazda Motors is considering whether to walk away from the Michigan assembly plant it operates as part of a joint venture with Ford Motor Co.

The move would be the latest in a generally genial corporate divorce that was triggered by Ford’s decision to sell off most of its stake in Mazda, last year.  At one point, the U.S. maker was the dominant shareholder in its Japanese partner, but Ford now holds just a 3.5% stake.

A final decision on whether to maintain the AutoAlliance International joint venture will be announced later this year, said Mazda Chief Financial Officer Kiyoshi Ozaki.  If Mazda does pull out of the two-decade-old Flat Rock plant the future of the factory would be left in jeopardy, industry observers warn.

The factory has the capacity to produce 240,000 vehicles annually, and needs to build at least 170,000 to break even, according to Ozaki.  But last year it produced just 114,000 – 36,000 Mazda6 sedans and 78,000 Ford Mustangs.

(more…)